Comparison of Gross Profit Margins of Major Automobile Manufacturers | Recent Overview of the Automobile and Electric Vehicle Industry
The figure compared the gross profit margins of major international automobile manufacturers over a period spanning from the second quarter of 2022 to the fourth quarter of 2023, totaling seven quarters. In the fourth quarter of 2023, the gross profit margins of each car manufacturer from highest to lowest were Toyota at 22.3%, Honda at 21.7%, Tesla at 17.6%, General Motors at 7.7%, Ford at 5.5%, and the startup Rivian at -46%.
Surprisingly, Rivian had a staggering gross profit margin of negative 193% in the second quarter of 2022, likely due to insufficient production capacity, possibly inadequate yield rates, and insufficient sales. However, fixed costs such as management expenses continued to be incurred, demonstrating the significant challenges faced by capital-intensive startup companies. Since its inception, the company has yet to turn a profit for any quarter. Nonetheless, its electric pickup truck performance and camping experience are remarkable, and there is hope for Rivian to perform well in the future.
